cover story

The media takes the lead in the self-awareness process of society but is considered suspect and is not trusted by that same society

MEDIA, IDENTITY AND THE SEARCH FOR A CULTURAL SYNTHESIS

Aydın Uğur

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As the century draws to a close, Turkey is undergoing a process of self-discovery. It has already taken the first steps towards perceiving itself as it is, rather than as it wants to be. Until the late 1980s, the country's agenda, as well as the language and concepts used in discussing this, was to a great extent determined by those in control of politics and the state. The present decade however witnessed an important change: Turkish society in all its diversity started to set the agenda.
Civil society gained ground and the state regressed. Deruralization continued and educational levels improved. Wider segments of the population began to connect the fragments of the world in which they lived. For nearly half a century, the struggle for democracy continued, despite interruptions. Democratic rule meant that popular interests would be represented and popular demands would be met. In their daily lives, the citizens could observe the advantages of democracy compared to periods of restrictive government. Rapid developments in communications helped them see the real balance of forces in countries where people are the "masters". The state however was not equipped to meet contemporary demands. It could not administer justice efficiently and reliably; nor did it appear capable of keeping its promises of health or retirement support anymore. Left to their own devices, the members of the lower social classes had to look after their own survival; they tried to meet their housing needs with shanties, transportation with collective taxis. Members of the upper classes had, in the meantime, reached a certain level of development; some, for instance, succeeded in attaining world standards in industrial enterprises. For the first category of people the state was now a brutal, domineering entity that did not keep its promises. For the second category the state's importance had diminished. A considerable market independent of government contracts developed. Therefore, the state was no longer the "big boss" whose every request had to be accepted unconditionally. As a result, Turkish society, with all its constituent parts, set out to redefine itself and to put this new self-definition into words.


Society and self-definition

The quest for verbalization is part of centrifugal tendencies within the system. In Turkey, as in most parts of the world, the nation-state claimed to be the only conveyor of modernization and brake on the centrifugal tendencies (ethnic, religious, national differences) of its citizens. Now that the structures upon which the legitimacy of the nation-state rests are breaking up, these centrifugal tendencies are pulling open the cracks.
Economic integration on a world scale brought about disintegration on other levels. This, in turn, means that differences and not similarities take the lead in the formation of identities. The search for a new identity brings forth non-national affinities. It emphasizes membership to religious communities in some cases and in others, seeks to place subnational regionalism at the center of the sense of belonging. In both cases, the movement is away from the plane where the nation-state stands.
In determining their course, these new strategies conflict with the official code of citizenship, effective since the beginning of the Republic. Since its foundation, the Republican state defined citizenship more broadly than just along political lines; it has enforced political citizenship to make the individual part of the national-ethnic culture. In the crisis ridden context of the 1990s, this enforcement takes on a quality of despotism and engenders a growing reaction. This produced a series of counter-reactions. Conservatism emerged as a dominant force in politics. Füsun Üstel observes that at the close of the century, "in a setting where identities are culturally oppressed, political rights are being articulated as cultural demands."
Those who speak up produce their self-definition from their socio-cultural background. Consequently, cultural issues begin to dominate the public sphere that used to be occupied by political concerns until the beginning of the decade. The public sphere, formed by intellectual discussions conveyed by the media is now ruled by cultural issues.
Turkish society is simultaneously inventing and discovering its multiplicity and its diversity.


The media on stage

The mass media plays a leading role in the emergent self-awareness of Turkish society, as well as in its search for self-definition. It has made a great contribution to the sensitization of society to issues such as democracy, rights and liberties. It has facilitated the probing of political, cultural and sexual subjects that were not and could not be brought out in the open until very recently.
The first steps in this direction were taken in the '80s; between 1980 and 1990, communications in Turkey underwent radical changes. A number of new papers were published, the first private TV channel was launched, the telecommunications infrastructure was considerably developed and satellite links became part of daily life.
The Turkish press faced many political and economic obstacles in the 80s, mainly of a political nature. The military government that ruled the country till 1983 applied severe censorship. To avoid being closed down the newspapers restrained themselves. Readers tended to shy away from the political polarization that was characteristic of the period before the coup. All of these induced the press to turn to social subjects and "high society" news.
The period between 1980 and 1990 was one of diversification for the weeklies as well. New magazines such as Aktüel, Tempo and Nokta began emphasizing daily life, environmental, women's and youth issues as well as politics. Many periodicals specializing in economic subjects were published. Publications targeting women boomed, as did publications in specialized fields such as computers. Another example of press diversification in this period was the publication of two newspapers that targeted the Islamic community: Türkiye and Zaman. They were followed by a myriad of weeklies on the same vein.
The battle to break the state monopoly in TV broadcasting, which started in 1990 with the appearance of a non-legal private channel, Magic Box, produced swift results. A multitude of private radio stations and TV channels followed suit. During September 1994 alone, a total of 70 radio-TV companies were formed in 25 provinces and 18 counties. There were an estimated 2000 radio stations at this time, and 400 TV channels.
The approach brought to broadcasting by the new TV channels emulated new fashions in the West and was very different from what Turkish society was accustomed to. In the previous era of broadcasting, audiences were treated as students, while the TV professionals played the teachers. This pedagogical communication had three main features: 1- The communication of information; 2- The orientation and ‘rectification' of minds; 3- A hierarchy and separation of roles: on one side those who held information, and on the other viewers to whom this information was given.
The new concept in broadcasting gave priority to teasing the viewer, encouraging him to interact with the medium. Turkey's new private channels adopted this same approach right from the start. The number of talk shows and discussions increased rapidly and continues to do so.
This boom may be due to the relatively low production cost of such shows but we also have to acknowledge the fact that Turkish society is fascinated by this "communicational environment". Discussions can carry on for over 8 hours; the viewers persist in watching talk shows until daybreak. Particularly during these unedited live shows Turkish society exposes its full diversity.
Yet for all this the Turkish public does not trust the media. For instance, on the night of March 26, 1995, the show "Duvar" on Kanal 6, conducted a telephone poll. To the question "Do you have confidence in the media?" only 6.37% of those who called gave an affirmative answer; 93.63% did not trust the media.
Violent fluctuations in the circulation figures of the Turkish press are another manifestation of this mistrust. Turkish newspapers double their circulation through promotions; but as soon as they stop these practices their circulation drops abruptly back to the starting point. Yet their technological infrastructure is top of the line, the quality of their print meets the highest world standards and last but not least, the media does make a serious effort to feel the pulse of the public.
The media take the lead in the self-awareness process of society, but is considered questionable by this same society. Is society blaming the mirror holder, then, when it doesn't like the image it sees? I think not. In addition to reflecting the diversity of society, the media also speaks for society and this constitutes the main reason for the uneasiness of the public. The reader/viewer is caught up in conflicting sensations. The media makes it understood that it, too, is one of the forces—along with the government and the army— that govern the nation. Furthemore, it gets this power from speaking on behalf of society, and even in its stead. Whereas certain sections of society still cannot speak up, without fearing for themselves, the media is loudly vocal but in a self-determined way and proportion. This is reflected in the headlines and in the balance of news distribution. People see the media as their spokesman for their own troubles and sometimes as the remedy for them. The media emphasizes the search for solutions so as to encourage this perception. It assumes the duty of the judiciary and often arbitrarily judges the crime and the criminal without waiting for the legal verdict; in some cases where it passes judgement without reliable evidence, the persons concerned are seriously injured. The media fill in the gaps left by institutions of education, publishing examination questions and answers, etc. The media, having decided that a political party is not active enough, assume the work of the party. But, it does not have to account for anything as a political party does, for it does not participate in elections. In short, it acts as an authority without responsibility. It often pushes its irresponsibility to the limit of insolence. It is hard to say, in an environment where various groups cannot give voice to their opinions, that these groups are always glad to have the media speak up for them. Hence, the media arouse as much discontent as interest.


The media define our identities/they transform them in the course of definitions

The most tangible instrument of the modern world—the media—also enhances values rooted in the premodern period, characteristics nourished by what is local. This search for identity both formalizes and diffuses these values. The most striking example of this process can be found in the Islamic movement.
Nevertheless, the media have one particular effect that shapes the whole of society in the same way. This calls for a closer look. To do this, it will be helpful to review the formation of the "sense of belonging" that shapes cultural identity groups.
Certain conditions are necessary for a sense of belonging to surface and then to continue to exist. A sense of belonging is, above all, closely related to shared experiences exclusive to a group. A principal experience is "information"-about conduct, custom and tradition- that members of other groups cannot have access to.
Another dimension that helps consolidate a group identity is usually a shared physical location that is specific to the group and that is generally closed to members of other identity groups. This means being familiar with and being an inhabitant, in short, the "owner" of those places. This is the privilege of jointly using those locations. The group's shared physical location specifies the group's common point of view, its perspective. A country seen from the East appears different from the same country seen from the West. A city perceived from a poor neighborhood is certainly different from the same city perceived from its center.
One dynamic force that creates and nourishes the sense of belonging of an identity group is that the private aspect, the aspect behind the scene, is visible only to the members of that group. The face presented to the public is different from that known within the group, which is usually full of conflicts and vulnerabilities. The saying "the broken arm stays in the sleeve" is a laconic formulation of this dynamic. The sense of belonging is strengthened by jointly hiding the secret face of the inner working of the group.
Keeping in mind these common dynamics let us turn now to the boost in communication experienced in Turkey in the 1990s. Let us take a look at the impact of the media on the search for identity. At the same time, let us not forget that this is a process where media and society mutually transform each other.
Media bring together all age groups: people with different levels of education, with different professions, members of different ethnic groups, of different religious communities, different social classes in an "information pool": This pool is more or less the same for all of them. Each cultural group sees, learns about, knows of the other groups at the same time, in the same manner, by the same aspects. For example the "Cem" service of the "Alevis" is seen by everyone and the Alevis themselves watch everyone else's "services".
The media continually visit social locations. It discloses the private aspect of each identity group to us. This was previously open only to its own members. How seeing the private lives of other identity groups affect us, in turn, depends on whether our former "feelings" about the group were positive or negative. We discover that those we formerly saw as superior to ourselves are ordinary just like us; their arrogance is no longer justified, their privileges are no longer legitimate. Or when we see that the members of a cultural group we had negative impressions of, and even feared and resented, actually have weaknesses, emotions, etc. just like us, the expectation of a threat attributable to them diminishes.
All of these interact to create a form of "new mass majority" . The experience of shared information builds a shared imagination, a shared pool of belonging. Groups which previously felt ignored, demand equal rights. They expect to be treated like everyone else. Since the majority now includes everyone they do not accept to different treatment.
Integration at the level of infor-mation also makes social integration desirable, openly for some and secretly for others. However, the real tension starts exactly at this point. The desire for integration does not secure its realization. Those who have been enjoying privileged statuses resist the demands for inclusion engendered by this "common universe of information" and this "pool of common sensitivities". The former masters do not readily open the social and physical locations they have always considered to be their exclusive domain. The appearance of a common universe of information does not immediately lead to social harmony and further integration. It increases discontent, feelings of isolation, tension and conflict. Turkey is now passing through this phase.
Ferhat Kentel states that "the lack of confidence due to unfavorable conditions... generates fear. This fear enhances the need to find refuge in a sense of belonging. A defensive identity surfaces...These new identities rest upon a negative definition of ‘the other'. Therefore the differentiated identities situated against the totalistic ideologies reach the conviction that they hold the absolute truth."
The state's barriers against any open activity, self-expression and organization that does not conform with its own view of cultural ethnic and religious identity contributes to the agitation. The permit for a foundation may be delayed for years because the word "Alevi" is mentioned in the title deed. Attempts at research and publicity on Kurdish culture are thwarted. Demands that could be solved by civil society in a normal political environment, alter course because of legal obstructions, and turn to political society. Attempts to form an "Alevi" party, a Kurdish party etc. increase. As I specified earlier, the public sphere then gets monopolized by the cultural issue.


The Year 2000 and beyond

To be realistic, in the short run, let us say until the year 2000, we cannot expect a reversal of the present trend. Until then, the pain will just get worse. Nevertheless, we can be sure that at the same time another trend will be quietly treading its way, like a mole advancing under the earth and suddenly raising its head. It appears that the Customs Union with Europe will have the greatest impact on this process. Customs Union wll help bring closer the as yet distant fence around the "pool of information". The CU will necessitate compliance with European Community standards in the social and economic arena. We will witness the expansion and diffusion of democratic rights and freedoms that will make the individual stronger before administrative, political and economic power groups. Cultural demands will be more readily met. It must however be expected that those liable to be hurt by the CU (such as small-scale retailers and manufacturers) will vent their anger by joining the isolated, introvert communities. Thus, it would be overly optimistic to suggest that the bifurcated picture of Turkey will fade away soon.
In the long run, depending on the international conjuncture, we should not be surprised if a course is taken similar to the one followed in the transformation of the Turkish musical scene.
Turkish music was dominated by "Arabesque" in the second half of the 70s and through the 80s. Arabesque music found its themes in oriental culture and put "melancholy" at its center. Yet it made use of the sound and color of western musical instruments. This was a musical sensitivity rooted in the East that carryed the traces of the West on its back. Arabesque regressed in the 90s and made way for a new phenomenon. We experienced a veritable explosion in Turkish popular music. The themes of popular music are everyday, drawn from the Western aspects of life; when there is melancholy in it, it is a "moment" rather than a "climate". There is just enough of the East to fulfill the function of suggestion, with undulating curves. In short, today's popular music is rooted in the West and carries the traces of the East on its back. This is the hint for the shape Turkey will take in the long run.

Dr. Aydın Uğur
Department of Public Administration,

Marmara University


Bibliography

1) Kentel, Ferhat, "The whirlwind of Totalitarianism and the Average Turk's Identity", Yeni Yüzyıl, December 15, 1995
2)Meyrowitz, Joshua, No Sense of Place, (New York: Oxford University Press, 1985)
3) Uğur, Aydın, Undiscovered Continent, (İstanbul: İletişim Yayınları, 1991)
4) Üstel, Füsun "Citizenship as a form of belonging or two (and a half) interpretations of citizenship", Mimeo, Tarabya, 1995

 
     
 
 
 

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Privateview: Winter 1996