Piyale Madra DHL Campaign
Piyale Madra DHL Campaign
“Piyale Madra Cartoons” Campaign was organised in the year 2006 in collaboration with DHL Express in order to change the image of Turkey in the eyes of the Europeans. During the campaign, five cartoons drawn by the famous caricature artist Piyale Madra reached 300.000 people all around the world within a month, on DHL Express packages. Information about the Maiden’s Tower, Galata Tower and Ölüdeniz (the Dead Sea) were humorously blended with the Turkish way of life in the cartoons. TÜSİAD’s DHL Turkey Promotion Campaign was awarded the 2007 Golden Compass Award of TÜHİD ( Turkey Public Relations Association).
